This was a personal project I did after a trip to the Des Moines skate park downtown. I have loved Vans shoes since my teens and got this great shot from a couple of the skaters and wanted to create an advertisement design that took advantage of the well known look of Vans and the logo design. I envisioned this particular ad in a busy place such as a train station or bus stop where people are moving quickly and don't have time to stop and read.